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This sentence struck me with force in cpt 5: "This fight mixed on a palate some dangerous ideas about masculinity with some colonial and murderous ideas about race and managed to come up with the color white." p 84 The discovery of "fatty acids" "paved the way for the invention of margarine." p. 92 Trail Ridge (Florida) most valuable source of titanium-being minerals in US. p. 116 "...the Russian Bloc countries always seemed a little dimmer, a little less colorful, during the cold war...they didn't have titanium dioxide-based paints." p. 130 South American Inka "used titanium dioxide--three hundred years before its nominal discovery and four hundred years before anyone thought of it as a pigment." pl. 135 "What we talk about when we talk about color is nothing less than the human brain making the cognitive world." p. 159

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I love the authors style of writing. I thought the chapter on the linguistics of color was incredibly fascinating. The "rules" on how many words for colors a language has was especially interesting to me. I'm always amazed when different cultures/languages have similarities like this.

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The whitest pigment on Earth! Two things you always find in a search are safe-deposit box keys and pornography! 18 Billion business! If you can see them, you're probably about to die! Loved reading about the attempted theft, Sherman Williams and the incredible importance of TiO2. I also found the chapter about the Chicago World Fair to be extremely interesting. The chapter about words we have for color was my least favorite, but I still found it some what interesting.

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